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Shree Ekling Consultancy
Services Pvt.Ltd.
MEDIA MARKETING CONSULTANCY
How can your company make itself heard
amid constant roar of today’s saturated information flow? The most
powerful way communicate to your companies target market is through a well
planned and well executed communications outreach that includes
marketing, advertising and the use of professional public relations firm .
SECSPL prides itself as being a leading PR company. SECSPL is one of the
top public relations firms based in Rajasthan .We also provide an
integrated marketing strategy that groups PR efforts with other business
development goals.
In today's marketing world getting to KNOW your customer can make a
difference between a winning and loosing commercial enterprise to KNOW
what your customer wants has now become more difficult but more important
than ever. Now a day’s market has also become highly segmented that is why
Cookie- cutter formulas that have been used in the past are not very much
effective.
At SECSPL we have one primary goal to develop a plan of action that will
provide the most effective use of your marketing budget. We stand out from
other marketing consultancy firms. We realize the competition and
importance of your customers to you, and we strive to hit the bulls-eye
with all of our clients as well.
HOW WE CAN HELP OUR CLIENTS.
In today's challenging business environment your company must be highly in
touch with your customer base as well as your target audiences. To become
successful what needed is –"a good strategy to be well executed and a deep
insight into customers current and future needs. If a company is to
succeed in today's highly-competitive marketplace it requires continuous
improvement the company must quickly move along the learning curve,
increasing barriers to competition improving cost structures and enhancing
the fit of its offerings to customer needs by effectively capturing and
acting on customer insights.
We are ready to help you build a brand through a strong foundation of
marketing, advertising and public relation efforts -"a foundation that will
lead your company to success." Some major ways in which SECSPL helps you
and helps to reach you out to your goal-
PUBLIC RELATIONS-STRATEGY AND POSITIONING
Strategy and positioning are very important components of any PR campaign
because if you do not know where you headed you can not get where you want
to go.
SECSPL conduct a thorough analysis of your company products, marketplace
and competition to develop a communications strategy to support their long
range goals. Next step in PR strategy is to develop a strategic
communication plan that helps your company to differentiate itself from
its competitors.
MEDIA RELATIONS
Public relations require good communication with the media. SECSPL can
help you achieve by securing positive editorial coverage about your
company in the magazines, newspapers broadcast media, websites and other
media outlets that reach your target markets .It is much easier to present
your company to a prospective customer if that customer already has a
favorable impression about your company.
SECSPL provide an avenue for your customers to say good things about your
company to an ever-widening audience.
ANALYST RELATIONS
Media is very much influential in driving the opinions of your target
market .Who influences the media? Of course, its analysts. Reporters turn
to analysts when they want an expert opinion about an industry.
SECSPL works to identify the key analysts in your industry to establish
relationships that help your company’s messages to the right editors,
investors and prospects. We are experienced in developing relationships
with analysts and can help you successfully effectively communicate with
this influential group. MEDIA TOURS
To promote your launch or major event SECSPL schedule a city-to-city press
tour and we also schedule phone interviews with Internet demos or
presentation, where onsite travel is not possible. We will work with you
to develop and deliver impressive, informative presentation.
SPEAKING ENGAGEMENTS
The best way to let the world know that your companies executives,
partners
and customers are true industry thought leaders than to get them in front
of key decision makers at industry events, trade shows and conferences .
Speaking engagements are a key component of any subject matter expert
campaign and are a powerful tool in building awareness about your company
with your target market .At SECSPL we will identify events and conferences
that target your customers and then propose your companies key executives
as solo speakers, joint partners with your customers or alliance partners
or as a expert panel members to those events. SECSPL has a plan of attack
that will get you in front of your target market and the entire campaign
will be handle by us. PRESS RELEASE- DEVELOPMENT AND DISTRIBUTION
SECSPL will distribute press releases directly to a media list comprised
of targeted group of editors and producers via e-mail or fax electronic
distribution of press releases is an effective method.
BYLINED ARTICLES
What can a company do when getting in front of the right editors is
difficult .SECSPL will write bylined articles which will published under
the name of your company executives or customers . We will team with your
executive ,marketing team or customers to write timely. SECSPL will then
secure a commitment from a key industry magazine to publish the article.
CASE STUDIES
Case studies are success stories about your customers .SECSPL is known for
its ability to deliver high profile case studies that can dramatically
enhance a companies corporate image .You can help us achieve the greatest
media coverage by identifying satisfied customers who might talk to press
on your behalf. TRADE SHOWS-EVENT PLANNERS
SECSPL will help you leverage trade shows into powerful, meaningful
opportunities to communicate and build relationships with your market
influential. Companies can often allocate large budgets in developing and
executing a trade show schedule without developing a specific plan to
include the media in their outreach. SECSPL can develop press tours
concurrent with your key trade shows and conferences.
SPECIAL EVENTS
SECSPL event planners have experience in coordinating and publicizing a
variety of events. We can help you make most of the time and money you
invest in these events to ensure that everything goes off without a hitch
and that you meet the objectives you have planned for the event.
REVIEW AND AWARD PROGRAMS
Award can build a sense of accomplishment for your employees and serve as
assign of excellence for those outside your company including your customers
and the media. CRISIS COMMUNICATIONS
It’s an unfortunate truth that when a crisis arises inexpert handling can
make a situation worse. The reputation of your products, services and even
your company can be at risk. SECSPL clients know they can turn to us in a
crisis and that we will know how to professionally manage even the most
difficult situations. Each SECSPL CLIENT is provided a custom built
research strategy that helps produce stronger brands and positioning
enhances new product launches and hits the right target audience
.Quantitative techniques ,mail surveys, online surveys, focus groups
,onsite interviews etc. are some of the marketing research methods of
SECSPL.
We enable your company to go forward with valuable marketing information
that can set you in the lead and move you closer to business success.
POSITIONING
All companies products and services are positioned in the marketplace but
positioning of your company is based on your companys positioning
strategy. After completing your marketing research and selected your
target audience your market positioning strategy is determined by pricing,
quality, service, distribution, packaging etc. etc. SECSPL provide your
company with the most effective marketing positioning tools through our
knowledge and experience for your future growth. Everyday for companies
just like you SECSPL provides the answers that bring about result.
BRANDING
Branding of a company is not only essence but also important, people do
business with the companies they trust and trust is earned by developing a
solid brand identity, clearly communicating it to all audiences. YOUR
BRAND STRATEGY MUST SUPPORT YOUR BUSINESS STRATEGY at SECSPL we immerse
ourselves in knowing your business strategy and developing your brand
communications based on its strengths, thus creating a brand identity. We
reach into a companies overall business strategies and develop a market
position that when coupled with promise –create a brand. Branding is just
not about naming or logos or a clever statement. They are certainly a
brand experience but more complicated .We develop brand communications
strategies that are consistent, have an emotional impact and most
importantly provide the tools to expand into larger market shares and
increase revenue. SECSPL has all the marketing and advertising tools to
effectively integrate the manner in which you communicate your companies
brand. Do not be out branded by your competition contact SECSPL so we can
put our plan into action for you today.
STRATEGY
You must have well-developed marketing strategies that hit the core of
your targeted customers. This marketing strategy must base on your overall
business strategy, positioning and research to surround a customer with a
relationship- building force. We are passionate about incorporating
marketing strategies and tactics that produce result for your business.
SECSPL also looks at the smallest details and develops tactics to help
improve your overall customer base .We look deep into a companies business
strategy .No company can rely on –we are cheaper or our product is great
or general strategies today, successful businesses must look from the
outside in and see the many factors that impact customers. SECSPL immerse
itself in the process of knowing your industry overall business strategy
,competition and internal factors from customers point of view .This
enables us to develop a strong marketing strategy.
MARKETING PLAN
Marketing plan are essential roadmaps for setting the course to your
marketing goals, without a marketing plan, your company sales blindly in
the night, just hoping for results. Inevitably, your company wastes energy
on meaningless actions that produce less than satisfactory outcomes. The
marketing planning of SECSPL will develop for your company will typically
contain the following information-
Executive overview, goals and objectives, marketing objectives, trends,
positioning, strategies, product, pricing, distribution, budget, media
plan schedule, sales objectives etc. etc.
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